Internet Marketing

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1. Networks that connect people within a company to each other and to the company network are called:
2. Connecting a company with its suppliers, distributors, and other outside partners is done via . . .
3. The vast public web of computer networks, connecting users of all types all around the world to each other, is called:
         
4. This explosive worldwide growth in Internet usage forms the heart of the so-called . . .
5. Please name some European click-and-mortar firms:
6. Please name some European click-only firms:
         
7. Please name some European brick-and-mortar firms:
8. If a Levi s salesperson takes the person s measurements, and the company customizes the jeans at the factory, this is called:
9. If the company leaves it to individual customers to design the offering, this is called:
         
10. eBay, Amazon, Google, Expedia are . . . companies.
11. Quelle, Electronic Conrad, Sport Scheck are . . . companies.
12. Volkswagen, Miele, Deutsche Bahn are . . . companies.
         
13. Channel conflicts can be found among . . . companies
14. Creating a Web site is one thing; getting people to . . the site is another.
15. E-marketers should pay close attention to the seven Cs of effective Web site design. The site s layout and design is called:
         
16. E-marketers should pay close attention to the seven Cs of effective Web site design. The text, pictures, sound, and video that the Web site contains are called:
17. E-marketers should pay close attention to the seven Cs of effective Web site design. The ways that the site enables user-to-user communication are called:
18. E-marketers should pay close attention to the seven Cs of effective Web site design. The site s ability to tailor itself to different users or to allow users to personalize the site is called:
         
19. E-marketers should pay close attention to the seven Cs of effective Web site design. The ways the site enables site-to-user, user-to-site, or two-way communication are called:
20. E-marketers should pay close attention to the seven Cs of effective Web site design. The degree to which the site is linked to other sites is called:
21. E-marketers should pay close attention to the seven Cs of effective Web site design. The site`s capabilities to enable commercial transactions are called:
         
22. E-marketers can use online advertising to build their Internet brands or to attract visitors to their Web sites. Please name at least 5 means of online ads or promotion:
23. The Internet version of word-of-mouth marketing is called:
24. Forums and newsgroups are called:
         
25. . . . involves the use of electronic platforms - intranets, extranets, and the Internet - to conduct a companys business.
26. . . . involves buying and selling processes supported by electronic means, primarily the Internet.
27. . . . is the marketing side of e-commerce. It consists of company efforts to communicate about, promote, and sell products and services over the Internet.
         

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