Integrierte Kommunikation Glossar

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Account
Advertising
Advertisin awareness
         
Advertising spendings
Affinität
After Sales Marketing
         
AIDA
Aided recall
Approach
         
Below the line Advertising
Billboard
Billings
         
Blickfang
Brand Awareness
Brand Building
         
Brand Positioning
Brand Strategy
breite der Markenstrategie
         
Tiefe der Markenstrategie
Stufen der Marke (Markenportfolio)
Bruttoreichweite
         
Buyer Value Segmentation
Claim
Consumer Insight
         
Competiotion Analysis
Copytest
Copy Plattform
         
Corporate Behavior
Corporate Communications
Fulfillment
         
Gross Rating Point (GRP)
Impact
Incentive
         
MACH
MACH Basic
MACH Consumer
         
MACH Leader
MarktPotential
Pretest
         
Posttest
Pull-Strategie
Push-Strategie
         
Relaunch
Revival
Scribble
         
Share of Advertising
Slogan

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