1C Marketing-Lexikon

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c/o
C2C - Consumer-to-Consumer
Cabbage Letter
         
Cache
Cache-Busting
Cache-Counting
         
Call Agent
Call-Back-Button
Call by Call
         
Call-Center
Campaign
CAPI – Computer Assisted Personal Interviews
         
Caption
Carry-over-Effekt
CAS - Computer Aided Selling
         
Cascading Style Sheets
Cash-and-Carry
Cash-Cow
         
Cashflow
Casting
Catchline
         
Category Management
CATI
CeBIT
         
CGI - Common Gate Interface
Chancen-Risiken-Analyse
Change Management
         
Channel-Marketing
Chat
Chatbot
         
Checkbox
Checkliste
Checklistenverfahren
         
Chesire
Churn Management
Churn Rate
         
CI Manual
City-Light-Poster
CIS - Customer Interaction Software
         
City Light Poster
Claim / Claims
Clanning
         
Click-through
Click-through Rate
Client - Kunde
         
Clip
Clip-Service - Ausschneidedienst
Clipping agency
         
Cluster
Cluster Analyse
Cluster Sampling
         
CMYK
Co-Branding
Coach/Coaching
         
Cocooning
Codierung
Combipack
         
Commercial
Communication - Mix
Community - Gemeinschaften
         
Competition analysis
Competition Analysis
Competitive Intelligence
         
Computer Animation
Conjoint-Analyse
Conjoint Measurement
         
Consulting
Consumer Benefit
Consumer Insight
         
Consumer Panel
Consumer Research
Content
         
Content Management Systeme
Content Provider
Convinience Good
         
Convenience Products
Convenience Shops / -Store
Cookie
         
Coombs-Skalierung
Copy
Copy-Approach
         
Marketing-Lexikon
Copy Platform
Copy-Strategy - Copy Plattform
         
Copytest
Copywriter
Corporate Advertising
         
Corporate Branding
Corporate Behavior
Corporate Communication
         
Corporate Culture
Corporate Design
Corporate Events
         
Corporate Fashion
Corporate Identity
Corporate Image
         
Corporate Licensing
Corporate Publishing
Corporate Mind
         
Corporate Mission
Corporate Music
Corporate Speaking
         
Corporate Thinking
Corporate Values
Corporate Vision
         
Corporate Wording
Cost per Contact
Cost per Interest
         
Cost per Lead
Corporate Wording
Cost per Order - Kosten je Bestellung
         
Costs per Thousand
Cover
Couch Potato
         
Country Code
Coupon
Couponanzeige
         
CPM
Crawler
Creative Brief
         
Creative Consultant
Creative Director – CD
Creative Guidelines
         
Critical Incident Technique
CRM - Customer Relationship Management
CRMS - Customer Relationship Management System
         
Cropping
Cross-Impact-Analyse / Cross-Impact-Methode
Cross Media
         
Cross Promotion
Cross Selling
Crowner
         
CSS - Customer Service System
CSS - Cascading Style Sheets
CTI - Computer Telephony Integration
         
Customer Experience Management - CEM
Customer Interaction Management - CIM
Customer Lifetime Value
         
Customer Management Scorecard
Customer Relationship Management - CRM
Customer Satisfaction Index
         
Cut-off Verfahren
Cyberspace

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