Englisch Unit 5

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brand awareness


knowledge among people in general that a certain brand exists
branding


giving a company or product a particular design or symbol in order to give it an identity for marketing and advertising purposes
brochure


magazine published by a company advertising or giving information about its products and services
         
capitalise on


benefit from, take advantage of
centrepiece


the most important or attractive part or feature of something
dating skills


ability to begin a romantic relationship
         
drawback


disadvantage
dream up


invent
essence


most important quality
         
focus group

gift


hit


         
hype
leaflet

log on
         
logo
lottery

online publicity

         
overheads


pay a premium
ploy


         
point-of-sales display
post


profit margin
         
promotional activities
purchase
recognition

         
reinvent



retail
retail
         
sample
slogan


sponsorship
         
switch
target audience
task
         
website

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