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1.Please, name the three criteria for market segmentation according to Abell.
2. In which sequence should these three criteria be applied in modern marketing?
3. A product´ s position is the way the product is defined by . . . on important attributes
4. A product´ s position is the complex set of . . . that consumers have for the product compared with competing products.
5. Thus, positioning begins with actually . . . the company´ s marketing offer so that it will give consumers more value than competitors´ offers do.
6. A company or market offer can be differentiated along the lines of . . . Please give examples:
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