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1. Consumer purchases are influenced strongly by cultural, social, personal, and . . . characteristics.
2. Cultural factors exert a broad and deep influence on consumer behavior. T he marketer needs to understand the role played by the buyer s culture, subculture, and
3. The most basic cause of a person s wants and behavior is . . .
4. Each culture contains smaller . . . or groups of people with shared value systems based on common life experiences and situations. They include nationalities, religions, racial groups, and geographic regions.
5. Society s relatively permanent and ordered divisions whose members share similar values, interests, and behaviorsare called . . .
6. Groups that have a direct influence and to which a person belongs are called . . .
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