Vollzugriff & Lernmethoden freischalten
1. Price is the sum of all the . . . that consumers exchange for the benefits of having or using the product or service.
2. Fixed price policies - setting one price for all buyers - is a relatively . . . idea that arose with the development of large-scale retailing at the end of the nineteenth century
3. The Internet promises to reverse the fixed pricing trend and takes us back to an era of . . . Pricing - charging different prices depending on individual customers and situations
4. Price is the only element in the marketing mix that produces revenue; all other elements represent . . .
5. Unlike product features and channel commitments, price can be changed . . .
6. Common mistakes include pricing that is too cost oriented rather than . . . oriented
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